Corporate Art for Everyone
Pepsi 1893 Brand Launch
District Artz @ MGM Brooklyn Bridge
The New York New York Hotel & Casino
We had a challenge for Artists to Paint for Pepsi to launch their new brand, 1893!
MGM Events management came to us asking if artists could launch this brand using three ideas.
1. Incorporate the Pepsi 1893 logo into the art!
2. Since the location was at The MGM New York New York Hotel reference that too!
3. Celebrate the fact that we are in Las Vegas by adding that as well!
We said absolutely!
Ideas were submitted and the 3 featured artists were selected. We based our selections on skill and abilities in a variety of mediums and technical experience based on previous executions related to this challenge. The concepts were established and we began the design layouts, builds and preparations for this amazing opportunity.
Our sense of inclusivity required us to make room for as many artists as possible and since we were going to be on the property we worked out opportunities and rewards for an additional 10 artists to perform as visual artists along side the 3 featured artists.
What happened was sheer joy and pride for everyone involved!